Fast acting and effective formula or 20% benzocaine. Formulated using superior quality flavorings. Prime-Gel™ features pleasant tasting during usage and leaves no bitter aftertaste. Available in 1oz. and 12g jars. Fast acting and effective formula or 20% benzocaine. Formulated using superior quality flavorings. Prime-Gel™ features pleasant tasting during usage and leaves no bitter aftertaste. Available in 1oz. and 12g jars.